Skincare
Wellness
Beauty
Photographs
by
sophie lash
WHAT TO EXPECT
In every piece of content, I attempt to elicit an emotional response from the viewer by speaking to their pain point. With the objective of influencing or inspiring your audience to act in accordance with your goal. My content is created to be relevant to the brand's target demographic, so the viewer feels as if they are on facetime with their closest friend while also being educated on solutions that will solve the problem they have and present a peek of the life and result they really desire. As a person of colour, I also provide a unique viewpoint and am committed to diversity, which will assist you in reaching and attracting a bigger audience. To summarise, your audience will feel as if they received counsel from a trusted friend who only wants to help them find a solution to their problem.